2025 Interiors: Product & Engagement Opportunity

This week's insight is about an emerging interior design trend where objects, although static, evoke movement, action, and unexpected motion through their design.

In product development, there’s a target audience we call The New Sensorialists. This cohort seamlessly navigates between the physical and digital realms and is excited about the possibilities this blend offers. Products and experiences that exist in both worlds will appeal to them. They seek home products that stimulate the senses and bring a sense of optimism to their everyday lives. They express their status through stimulating products and lighting. Products evoking action and motions become key in 2025.

#Let’s Start:

The Exploded Fruit Bowl by Paul Cocksedge is a great example of design that not only brings action but also allows users to become designers each time they place fruits and veggies on it. A simple interior element, the fruit bowl, transforms into a piece of modern art, reminiscent of ikebana arrangements or Renaissance paintings

#Classic Approach to 'Moving' Design:

Wavy lines evoke both movement and calm, reminiscent of a flowing river or organic shapes, perfect for creating soothing spaces. From font activation to shelf designs, waves bring a dynamic sense of motion to the home.

#Walls and frame design being playful:

#For Lighting:

The application of this trend to lighting is truly whimsical. Lamps that aren't designed just to shine, but to illuminate with purpose—lighting that brings companionship, action, and rich narratives into homes and workspaces. Have you ever had the wind blow your papers across the room from an open window? This is the kind of dynamic energy that customers are craving—richer narratives in their home accessories, excited by the possibility of existing in spaces that stimulate new moods and creativity.

#Phygital approach:

New consumers are unapologetically expressive, driven by creativity, intentional positivity, freedom of expression, and a desire to challenge traditional concepts of interior design. Products that bring retro cultural references are sure to capture attention with playfulness and call to action.

#Trend reference:

All emerging trends have roots in the past, and to frame this 'dynamic and motion-evoking design' trend, I’ve chosen Alexander Calder’s mobiles as a reference. Every time I think of Calder’s work, I get goosebumps (yes, literally—I’m getting chills right now as I write this). His creations are a masterclass in activating spaces with simple yet rich designs that bring them to life.

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Love,

Victoria